
Looma isn’t just a game.
Looma is a persistent, open-world experience powered by AI agents, immersive storytelling, and Web3 mechanics. At its core, Looma is an evolution of the Alternate Reality Game (ARG) format—designed to blur the lines between gameplay, narrative, and real-world interaction. Unlike traditional games, Looma is live and always active. Players engage with autonomous AI characters that act independently, learn over time, and interact with each other and the world. Each character can be influenced, customized, and guided by the player, but they operate on their own logic, memory, and goals—creating a gameplay experience that continues even when the player is offline. The Looma universe is built on a system of interconnected worlds, branching narratives, and dynamic challenges, some of which unfold in-game, and others across platforms like social media or IRL events. This structure enables decentralized storytelling—where players, creators, and AI agents all contribute to the evolution of the world.Begin Your Journey
Your adventure in Looma starts with a single step. This isn’t just a game—it’s a world that grows with you.Train Characters
Guide your AI companions and watch as they develop their own unique personalities
Shape the World
Your decisions influence how the world evolves, creating a truly personalized experience
Connect with Others
Form alliances, build communities, and write your collective story
Uncover Mysteries
Explore hidden realms and discover the secrets that lie beneath the surface